At MobCraft we turn ideas into beer. Submit your idea, vote on what’s next. In 2011, MobCraft founders Henry Schwartz and Andrew Gierczak dreamt up an idea for a crowdsourced brewery where the people decide what’s brewed. We quickly outgrew our space in Madison and made our move to Milwaukee, WI in 2016! Each month we leverage the power of the crowd to generate ideas for unique craft beers. Beer fans across the US submit ideas ranging from a couple flavors to tried and true homebrew recipes. The ideas go up for vote each month on our website. Votes are cast by placing a pre-order for the beer you would like to see brewed. The beer with the most pre-orders wins and is brewed, packaged and available for pickup at the brewery.