Bira 91 Blonde

Bira 91 Blonde

Bira 91

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Bira 91 Blonde Lager - Medium IBU, 4.7% - Rich aromas of tropical fruit with a mildly sweet front start to seduce you until you get hit by a burst of spicy, extra bitter finish. And the cycle repeats till every taste bud of yours feels fresh and alive with flavour, and you adjust your bow tie, and ask the bartender for one more. Made with the finest two-row malted barley and saaz hops.

Color: Golden Blonde

Pairings: Spicy food and a casual evening with friends.

Serve In: Lager Glass

Comes in 16oz cans.

Beer Advocate Score: 3.39/5

Untapped Score: 3.12/5

Ratebeer Score: 

About Bira 91 (New Delhi, India)

A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor.

Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States. And in 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.

The Name: A short name that effortlessly rolls off your tongue, Bira evokes a sense of familiarity to the Punjabi word for “elder brother” and the Bengali word meaning “the brave one”. It is also cleverly global in the sense that it sounds familiar to a variety of world cultures. The ‘91’, country code of India, is a homage to our roots

The Mascot: The mascot is representative of everything the brand stands for. A tropical creature that resonates with the rest of the world, it is fun-loving, original and remarkably social.

Founder: Ankur Jain - Listed among GQ India's 50 Most Influential Young Indian Innovators", he is the creative mind that brought Bira 91 to life. Founder and CEO of B9 Beverages, decided it was time to introduce a craft beer that was imagined in India, for the urban, millennial consumer, and hence Bira 91 was born.

 


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